Sep3
Whether you’re just starting out or you’ve been doing business around the Internet for a long time, you’ll know the importance of search engine results pages and website optimisation. You’ll probably also know all too well how difficult it is juggling the requirements of business with all the other things you’re required to think about. To make things a little easier, we’ve compiled a checklist of things you need to think about as a small business concerned with website optimisation. Whether your aim is to optimise a site that’s running but not fulfilling its potential or to give a new site the best chances for success that you can, we very much hope you’ll find it a useful tool.
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Sep2
Yahoo!
Yahoo is an example of a topical search engine (also sometimes referred to as a vertical search engine). The methodology of a topical search engine is to focus on specific industries, sectors or topics. Yahoo is still a 100% human edited directory, with secondary search engine results generated through Google. That, of course, means that a good listing in Google will also mean visitors from Yahoo as well. Yahoo is still one of the largest traffic generators around, in terms of search engines and web directories. A listing with Yahoo involves “suggesting” a URL, which is then reviewed by a Yahoo editor (find the proper category and click on the “suggest a site” link at the bottom of Yahoo’s home page). Unfortunately, the listing process at Yahoo can take quite some time before your site gets recommended.
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Aug27
An optimizer must describe a site so that all objectives are achieved for maximum effectiveness. Web site descriptions are written for both search engines and for humans; there are thousands of small decisions to make during the link-building phase and they should be made based on experience, research, and intuition. SEO is fifty percent technical and fifty percent creative writing to ensure that the off-page content is high-quality and well organized.
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